Even though Facebook usage is declining, it still offers immense opportunities for getting the word out about your small business.
People trust Facebook reviews and recommendations, particularly if a review has been left by a trusted friend or family member.
Word of mouth is the best form of marketing, and that’s exactly how word of mouth works, even if today it might be more accurate to say ‘word of social media’!
So it makes sense to ensure that your business page is easy for customers to find and easy to recommend.
Why a @username is important
If your page has a @username, people can tag you when they mention you on Facebook – which helps others find you.
When people mention you on Facebook and tag your @username:
- You get an alert to tell you you’ve been mentioned
- People who want to know more can find you with a single click on your @username.
No @username?
If you don’t have your Facebook @username set up:
- Nobody can tag your business page when they mention it
- And it’s easy to fix!
How to add a username to your business Facebook page
- Log in to Facebook
- Go to your business page
- Click About.
- In the About page, under the GENERAL heading you’ll see entries for Category, Name and Username.
Click Create Page @username to proceed - Set a username for your page. It should be:
– As close as possible to your business name
– Less than 50 characters
– Not used by another company (Facebook won’t let you create duplicate username)